Our Team
Erin Simpson
Founder + Principal
Erin has 15 years of experience driving communications for startups and consumer brands, most notably as Lyft’s first comms hire. After joining as one of the first 25 employees, Erin led all PR efforts for Lyft’s first three years, serving as company spokesperson and building out the communications org from scratch. Prior to Lyft, Erin held in-house communications roles at fast-growing companies including Benefit Cosmetics, JANUS et Cie, and Disney. Erin studied Psychology at UCLA and lives in Northern California with her daughter and two cats.
Erin First
Principal
Erin has more than 10 years of experience helping consumer tech companies tell their stories in ever-evolving spaces. Prior to joining Brick Lane, Erin was the first communications hire at personal styling startup Stitch Fix. Erin started her career at leading PR agencies The OutCast Agency and Ogilvy, where she drove PR strategies for both emerging startups and big brands. Erin studied English at UC Santa Barbara and is based in the Bay Area with her husband and three cats.