For seed, early and mid-stage startups ready to make their mark or established companies looking for a breath of fresh air, Brick Lane is a boutique public relations & strategic communications agency that works with businesses that are approaching their industries in new and unexpected ways and are seeking a partner to help them tell their big stories.

Brick Lane understands how to support companies of all sizes with high-impact communications strategies driven by business goals. 


For Startups & Seed Stage

Brick Lane acts as your in-house team, working closely with company leaders to lay the key building blocks for impactful communications. We can develop messaging and positioning, execute high-profile funding announcements and groundbreaking product launches, prep spokespeople for the spotlight with media training and executive visibility strategies, and more. 



For Mid-Stage & Established

Brick Lane partners with mid-size and established companies for targeted, strategic communications. Whether launching an innovative new product to market, managing a crisis or entering an emerging market, we bring a startup ethos to the work that we do, helping you reach your most important audiences.


Erin Simpson, Founder & Principal

Erin has more than ten years of public relations experience and most recently started and led the communications team at Lyft in San Francisco. After introducing the concept of ridesharing to the public as the first comms hire, Erin acted as primary company spokesperson and led messaging, strategy and media relations, building the team from one to six over the course of three years.

Previously, Erin held in-house communications positions at companies including Disney, Benefit Cosmetics, MGM/United Artists and JANUS et Cie, and developed her storytelling philosophy by combining her psychology education at UCLA and early PR experience working on independent film campaigns with her lifelong love of literature. Erin left Lyft to found Brick Lane in July 2015 and is based in San Francisco, CA.

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Erin First, Principal

A creative and strategic communications professional with ten years of public relations experience, Erin most recently was at personal styling service Stitch Fix, where she was the first communications team member. At Stitch Fix, Erin was responsible for leading and executing the fast-growing retailer's communications strategy across business, tech, retail and consumer verticals. 

Prior to Stitch Fix, Erin spent six years at PR agencies in San Francisco and Sacramento, CA, working with a variety of clients spanning tech-focused seed stage startups to large international consumer brands. A life-long lover of stories, Erin earned her B.A. in English from University of California, Santa Barbara and is based in San Francisco, CA.

We love to work with companies that are:

  • Leveraging technology to positively impact urban life, like transportation and the smart use of space

  • Creating unique, beautiful, life-changing consumer goods and services

  • Using technology to empower individual financial health, small businesses and job creation

  • Exploring innovative solutions in areas like healthcare, inclusion, and human behavior

  Airbnb "No on F" Campaign

Airbnb "No on F" Campaign







Full client list and case studies available on request. 


Drop us a line at or fill out the form below. We look forward to meeting you!

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